In the summer of 2022, Marketing Communication & Advertising Program major Miles Wotorson worked as the lone intern on the close-knit Global Content Partnerships team at Twitter’s New York City headquarters right as Elon Musk was closing in on his $44 billion buyout of the tech giant.
Despite the uncertainty of what was to come, Wotorson’s assignments at Twitter were aligned with his interests in sports. Over the summer, he collaborated on special partnership projects with various brands such as WNBA, TIME, Reuters, and Bloomberg.
“Until I got to Twitter, I didn’t know that global content partnerships were a thing, but helping to manage different clients and brands to the best of my abilities, advising, and using insights was something I really enjoyed,” said Wotorson.
Wotorson, who played four sports in high school as a boarding student at Avon Old Farms in Connecticut said, “I always knew I wanted to be close to the sports world in my future.” But he would never have known about the possibility of a marketing career focused on social media and sports brands without the bird’s eye perspective that Twitter offered. “The internship answered more than a few questions for me,” he added.
Amid whispers of imminent layoffs, Wotorson still made the most of the time with the Global Content team and saw the usefulness of his degree first-hand.
Wotorson, who played football at Endicott as a freshman, always relished the camaraderie of teamwork on athletics teams and the friendships that followed. “I was drawn to Endicott because it was a smaller community where I could know people and recognize faces and the Four-Year Internship Program seemed to offer a lot of opportunities,” he said.
During his first year at the Nest, Wotorson initially took classes in sport management before ultimately realizing that the Marketing Communication & Advertising Program was the right fit.
“With marketing, I can create my own route,” he said. “My advisor, Dr. Amy Damico talked it through with me and helped me to realize that, with this degree post-graduation, I can be in the sports world, the news world of sports marketing, or I can be in entertainment.”
When it came to figuring out which direction to take, Wotorson said, “I had questions I wanted to get answered about my future while I was at Twitter. I tried to attend every networking event or in-office day to make the most of my time.”
He joined the , an affinity group for employees who identify as Black at Twitter. One networking event was held on the company’s roof at night, in the center of the city’s dazzling skyline. There, Wotorson connected with marketing executives from Meta, the NFL, NBA, and others. “Getting to hear about their jobs was a huge help to me,” he said.
It was also at this event that a Twitter employee suggested Wotorson, an extrovert who likes to strike up meaningful conversations, should consider a career in sales. The comment opened his mind to further career possibilities down the road.
“A big part of the work my team did in partnerships involved sales,” he said. “I really enjoyed assisting and then getting to see how the messaging and content or the advice we give ultimately gets used and makes an impact.”
At the end of the internship, Wotorson gave a presentation to his team. “It was a huge competitive analysis which also included some of the projects I did with the lifestyle and gaming divisions of global content partnerships in the final weeks of the summer,” he explained.
Back in Beverly during his senior year, Wotorson realized that not only could he make New York City work in the future but that he was also more focused than ever on a career in sports marketing.
“The thing I will miss the most about this place is the meal swipes and three meals a day,” he said with a laugh. “But really, after graduation, I just want to get as close to the sports world as I can and apply what I’ve learned from Endicott and Twitter to my next opportunity.”